function setupPagelessScrolling(totalPages, url) {

  function activatePageless() {
    $('#designs').pageless({
      totalPages: totalPages,
      loaderMsg: "Loading more designs...",
      url: url,
      complete: function() {
        $.address.value("?page=" + $.pageless.settings.currentPage);
        setupFbAndTwitter();
      }
    });
    $(window).scrollTo("100%", 0);
    $.pageless.scroll();
    $("#more-designs").fadeOut();
    return false;
  }

  $.address.init(function() {
    var page = $.address.parameter("page");
    if (!page) {
      $("#more-designs-link").click(activatePageless);
      return;
    }
    page = parseInt(page);
    $.pageless.settings.currentPage = page - 1;
    activatePageless();
  });
}